May 21, 2009
Title tags and meta-descriptions are your search results ad copy. Too many people focus entirely on their SEO value. But titles and meta-descriptions not only need to rank in the search results, but also need to sell the idea of a click. I’m going to use the AIDA sales model to better understand selling the [...]
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May 19, 2009
First, the release of Wolfram Alpha, a computational knowledge engine that crawls the web to calculate the answers to questions. And now Yahoo!’s announcement that they’re going to can the links and just throw out the answers because that’s what searchers want.
Bold? yes. Interesting? sure. Successful? not a chance.
The problem with both Wolfram Alpha and [...]
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