Website Optimization

Understand your visitors while improving your bottom-line.

Constantly testing your site’s content is going to add up to big increases in sales over the long term. Even tiny incremental improvements add up over time.

You can test pretty much everything: images, titles, sub-headings, buttons…too much to list here.

The big advantage I have over other testers is that, as a writer, I look at web copy and I see different persuasive devices.

I don’t just test copy A against copy B. Instead, I test appeals to more basic needs, like security, against higher ones, like confidence, independence, or creativity.

This sort of testing doesn’t just produce improvements to your site, but it also helps you better understand who your customers are.

If you’re even the slightest bit curious about website optimization, contact me now so we can talk about how testing creates lasting value for your site.