Vancouer Web Writing
Sold in 8 Seconds Flat
Good web content communicates its value immediately.
Visitors have to learn a lot with as little effort as possible:
- what the page is about
- if they are in the right place
- and why this place is special.
Why Good Web Content Screams
Any competent web writer will tell you that you have 8 seconds to grab your visitors’ attention.
They’re only half-right.
You have less than 1 second to signal that your page is relevant before the visitor gives you another 7 seconds to prove it. Or the visitor leaves.
If they haven’t left, more methodical people will then read, while more spontaneous people will already be looking for the next step.
You need web content that communicates its relevance and gives readers a good reason to do business with you as quickly as possible.

Comments on this entry are closed.