http://www.damongudaitis.com/web-writing/winning-clicks-in-search-results-pages.html Web Content Writing and Optimization: Where Words and Numbers Meet Mon, 05 Jul 2010 03:52:47 +0000 hourly 1 http://wordpress.org/?v=3.0 http://www.damongudaitis.com/web-writing/winning-clicks-in-search-results-pages.html/comment-page-1#comment-511 DVogel Wed, 02 Jun 2010 16:56:05 +0000 http://www.damongudaitis.com/?p=315#comment-511 Thank you for this analysis; it's made me rethink the way I write page titles! Specifically, it looks like I need to pump up the "desire" aspect of my titles, and start taking advantage of meta descriptions. My feeling in the past was that viewers overlooked the meta descriptions, focusing mainly on the titles. I think this still may be mostly true, but I like the idea of adding benefits and enticements to the meta description. Thank you for this analysis; it’s made me rethink the way I write page titles! Specifically, it looks like I need to pump up the “desire” aspect of my titles, and start taking advantage of meta descriptions. My feeling in the past was that viewers overlooked the meta descriptions, focusing mainly on the titles. I think this still may be mostly true, but I like the idea of adding benefits and enticements to the meta description.

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